Stephen Curry vs Luka Doncic: Jersey Sales Showdown

Merlin sees Stephen Curry and Luka Dončić holding the two most popular jerseys in the NBA through January, according to NBA Store sales. They lead a top five that includes Jalen Brunson, Victor Wembanyama and LeBron James. Jayson Tatum sits eighth despite not playing after a torn Achilles, and rookie Cooper Flagg is the only rookie in the top 15. Merlin notes Curry is on track to reclaim the top spot while averaging 27.4 points in his 17th season, and Dončić’s draw remains powerful after last season’s headlines. Star power, roster moves and even injuries are steering what fans buy, so merchandise trends will keep revealing which players capture attention beyond the box score.