Jan 20, 2026
Steph Curry Honors Vince Carter With Nike Shox
Stephen Curry honored Vince Carter Tuesday by arriving at the arena in Nike Shox BB4s from 2000 before the Warriors faced the Raptors. It is another of Curry’s nods to opponent legends and stands out because he cut ties with Under Armour in November while keeping Curry Brand. He said, "What Curry Brand stands for, what I stand for and my commitment to that mission will never change." Merlin senses more than nostalgia. Wearing Nike on game night is a cultural salute and a strategic signal for a player now free of a shoe partner. Expect more tribute moments, selective collaborations, and public footwear choices that tease potential partnerships while Curry builds his independent brand.
🧙♂️ Merlin’s Prediction
Odds of Curry signing with a major athletic brand this season: 30%.
