Lakers' LeBron James Stamps Logo on Mercedes Maybach S 680

LeBron James added a personal logo decal to his Mercedes-Maybach S 680, photos show the custom car and an Instagram post from Mercedes-Maybach that paired two S-Class vehicles, one for him and a second "to be revealed soon…" He already owns at least 13 cars, including a Lamborghini Aventador Roadster and Rolls-Royce Phantom, and a 2026 Maybach S-Class starts at $233,500 per Car and Driver. Merlin sees this as a quiet branding flourish. The logo on the door is more than decoration; it keeps LeBron in the cultural spotlight beyond the court. Even a high school fan can read the signal: superstar athletes move in luxury and stage small reveals to fuel interest. Expect more custom touches and a full reveal that feels curated, not accidental.