King LeBron Teases Beats Nike Powerbeats Pro 2

Beats and Nike rolled out their first hardware collaboration with the Powerbeats Pro 2 Nike Special Edition, fronted by LeBron James in a funny golf ad. The right bud wears the Nike Swoosh, the left bears the Beats b, the case hides "Just Do It" inside the lid, and the earbuds offer adaptive noise cancelling, transparency mode, built in heart rate monitoring and up to 45 hours of battery. They go on sale March 20. LeBron said he has "been part of the Beats journey since day one." Merlin sees the move as more than a sneaker logo on tech. LeBron’s growing golf obsession, summed up as "The bug is real," lets the campaign blend training, recovery and lifestyle. A high school fan will notice how LeBron lends credibility to both performance features and casual use. Expect more brand pairings like this as audio goes after fitness and golf audiences.