Kevin Durant, Houston Rockets Sign With CeraVe After Ashy Trolls

Kevin Durant turned a long-running online jab about his "ashy" ankles into a sponsorship with CeraVe, even reading old posts as part of the reveal. The 15-time All-Star remains productive, averaging 26.4 points on 51.4 percent shooting with 5.5 rebounds and 4.5 assists through 42 games, but is deep into his 30s, so the clever marketing move keeps him visible off the court. Merlin sees Durant treating criticism like currency. The CeraVe deal shows sharp brand instincts and a knack for controlling the narrative. As his athletic profile evolves, Durant will continue to monetize moments and protect his legacy, reminding fans he is still one of the league’s premier figures both on and off the floor.